Download , by Steve Sammartino
Download , by Steve Sammartino
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, by Steve Sammartino
Download , by Steve Sammartino
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Product details
File Size: 897 KB
Print Length: 290 pages
Page Numbers Source ISBN: 0730312682
Publisher: Wrightbooks; 1 edition (June 26, 2014)
Publication Date: June 26, 2014
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00LCXK3R4
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Amazon Best Sellers Rank:
#756,021 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This book is pretty much what I imagine getting in a kitchen with Gordon Ramsay would be like. It's non stop - a barrage of things you just didn't know, things you thought you did know but were completely wrong about, and things described in ways you've just never considered before. But at the end of it all, you're stuffed full of awesome, and have learnt a whole swag of new words.This isn't a business book for those that like the standard format. Rather than "doing a Gladwell" and introducing one core premise and then spending 14 chapters telling me slightly different stories to demonstrate that premise, Steve Sammartino makes his point and moves on. This book could have been ten separate books - it's that thick with ideas. Sammartino's talent in storytelling and speaking shines through - every point illustrated clearly and succinctly.If you want pithy catchphrases to throw out at your next board meeting, skip this book.If you want to find the next two-by-two matrix to demonstrate to your boss why your business is completely screwed and you don't really know what to do about it, skip this book.If you want to get learned on the hundred small things that are combining together to change business, culture, and the world - don't skip this book.
Read to get an understanding of what is going on with the internet disintermediation of old business models and some key undstanding. Don't completely agree with his sociological understandings but hey , in the public realm , the truth about human nature has to be objuscated . The style is also guru which is wearsome to read . This is the only book I have read on this subject , apart for the newpaper aricles and personal insight , so I can't say how it compares . The author likes gushing .
It's amazing how much ground this book covers in about 280 pages. Steve seems to have a knack for making complex ideas simple. Really simple. And he connects the dots between seemingly disparate events and trends. I'm guessing it's the advertising background. One of the points that really stuck with me is that people get too caught up in tactics. Tactics are short term, philosophy is enduring. The way the world works is changing. It's getting more complex, chaotic, unpredictable. To see through the constant change, you've got to stick to some core principles. As Jeff Bezos says, build your strategy around the things that don't change. In the new economy we're all required to do some unlearning to stay profitable and relevant. Read this book to help you empty the bathtub on all the crunk knowledge sloshing around your mind right now. Then get ready to fill it up with a ton of fresh insight!
Fantastic book. Download the sample and when you've finished, you'll want to read the rest of the book cover to cover.
This book couldn't have come at a better time for me. The clarity about what is happening on a macro level to our connected lives highlights the importance of realising that anyone in the communications business is no longer in digital marketing, but instead needed to know how to market in an increasingly digital world.Steve's book slam dunked the problem we're facing here in Australia - my bible for trend presentations.
Full of rich stories, insight and Steve Sammartino’s trademark energy and enthusiasm for the future of business. It is a fantastic read start-to-finish or as a resource when the world doesn’t seem to go to plan. Old plans falter when the game is changing, and where agility and character are key.
yeahh .. we all think we know the future
A must read.
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