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Ebook Download
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Product details
File Size: 1162 KB
Print Length: 341 pages
Publisher: Palgrave Macmillan; 2015 edition (September 30, 2016)
Publication Date: September 30, 2016
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00S9WG7TO
Text-to-Speech:
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Word Wise: Enabled
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Amazon Best Sellers Rank:
#226,836 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
It tempts you with an intriguing/informative headline then delivers the mundane. Would have liked to see more applicable advice on managing teams, projects and clients. Templates were nice, but why use them when so many digital tools cover those bases? Overall, it is a good memoire of an advertising man, but we need more in the scope of actually creating and managing an agency.
Hello Mr. WebbI just finished reading your book (Agency, Starting a Creative Firm) over the long weekend here in Singapore. It's not a page-turner for most of my fellow species members, but for me, it was. It's one of those books that I wish I read five years ago (technically impossible, especially because you published the book only this year). I am running a boutique agency focussed on B2B technology companies for over a decade. We never had any ultimate goal in mind, making a decent profit and doing good work was good enough. Your book is not only a great framework to evaluate and align our organization, but also a great guideline to derive a purpose. I couldn't sleep last night. Armed with all the highlights and notes from your book (and almost half bottle of a Japanese single malt whiskey), I jotted down a workable action plan. I am feeling exhilarated!Thank you.
For the marketer who is considering opening their own agency, the book covers the basics from bootstrap to firm sale - including products, price, promotion, KPI's and things to think about as you grow. While there was nothing in the book that gives it an overwhelming "wow" factor, the read is easy, the material is relevant and the advice sound.
Rick Webb takes us through the nooks and crannies of starting, nurturing, growing and selling a modern marketing agency. This book covers 10 years of authentic experience - pulling few punches. I wish I had been able to read Agency before launching my own.Rick begins and ends with culture. I think his definition and process is very astute. You could profit just from that section of this book alone.But he goes deep, into all of the banal aspects of running a digital marketing firm, without making the reading dull. He demonstrates how culture influences accounting, promotions, scoping - and provides a blueprint for each step in defining and growing a successful firm.If you're thinking about starting a shop, read this first. If you're already underway, read this and you'll find many hints, insights and stories to benefit from.They'll be assigning this book in advertising, marketing and entrepreneurial studies classes because it's well written, honest and useful.
If you only read one book before taking the leap into digital marketing entrepreneurship, this is a great choice. I read it a year after starting my company, so I'm speaking from experience when I say a lot of the difficult lessons I learned on my own are clearly explained in this book. Better still, I feel prepared and positive about future growth thanks to the book's illuminating strategies -- a perfect blend of practical, actionable advice and smart business and marketing philosophy.You really get the sense that the author has paid his dues in the trenches at the highest levels of the marketing world, without feeling condescended or intimidated. The tone is friendly, casual, humorous without being silly, and painfully honest when it needs to be, pulling no punches.So many books of its ilk are too focused on motivation to offer practical advice, or too focused on procedures and processes to be human and interesting. Agency hits the sweet spot -- informative, insightful, comprehensive, a pleasure to read... and above all, good for your bottom line and your sanity/happiness.
Webb has thought of everything in this book. It's a real world crash course in how to actually start, build, run and ultimately sell an agency.
By far, this is the best book I’ve ever read about starting a creative firm. No one ever told me this much that I can now see how far I can go and the obstacles along the way. Can’t say thank you enough to Rick Webb for sharing and writing this book.
An amazingly written, straight to the point book that takes a good look at a service business from all aspects, from strategic to operational. A good start for anyone thinking about entering the service industry.
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